• “I am convinced that it is necessary for national front-of-pack labelling organizations to have a joint voice to continue to research, inspire policy makers, challenge the industry and, in the end, enforce their program”

    Clémence Ross, Chair of the Board

    Choices International Foundation

  • “In China with its rapid urbanization, consumers need guidance for healthier choices. Therefore we cooperate with Choices International to develop the Smart Choice label”

    Prof. Yang Yuexin

    President of the Chinese Nutrition Society

  • “NCDs and obesity are a fast growing problem in Africa. Science based interventions are needed to address this. Therefore we cooperate with the Choices program“

    Dr. Kingsley Akinroye

    CEO of the Nigerian Heart Foundation

  • “In our fight against obesity it is time for a European icon to help consumers to find healthy food choices. The Choices program with its solid scientific ground, could help us to reach that goal.

    Pavel Telička

    member of the European Parliament

Latest Update:

Positive Front-of-Pack Logos May Drive Purchasing Decisions

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The Choices Programme is a unique multi-stakeholder cooperation that aims to make the healthy choice the easy choice. Our goal is to help prevent obesity and other diet-related conditions. Choices criteria, set by leading independent scientist, indicate the healthiest option in each food-group. The positive front-of-pack logo helps consumers make healthy food choices and stimulates producers to develop healthier products.

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