Making the healthy choice, the easy choice.

Latest Update:

New Choices Research Overview Released

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The Choices Programme is a unique multi-stakeholder cooperation that aims to make the healthy choice the easy choice. Our goal is to help prevent obesity and other diet-related conditions. Choices criteria, set by leading independent scientist, indicate the healthiest option in each food-group. The positive front-of-pack logo helps consumers make healthy food choices and stimulates producers to develop healthier products.

Choices logo in action

Contacts with other positive front-of-pack logos

Support of positive front-of-pack logo development

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