Making the healthy choice, the easy choice.

Latest Update:

10 Choices Principles

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The Choices Programme is a unique multi-stakeholder cooperation that aims to make the healthy choice the easy choice. Our goal is to help prevent obesity and other diet-related conditions. Choices criteria, set by leading independent scientist, indicate the healthiest option in each food-group. The positive front-of-pack logo helps consumers make healthy food choices and stimulates producers to develop healthier products.

Choices logo in action

Choices support in preparation of national labelling program

Collaboration with existing positive labelling programs

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