Making the healthy choice, the easy choice.

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European Logo Round Table Prepares for Labelling Debate

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The Choices Programme is a unique multi-stakeholder cooperation that aims to make the healthy choice the easy choice. Our goal is to help prevent obesity and other diet-related conditions. Choices criteria, set by leading independent scientist, indicate the healthiest option in each food-group. The positive front-of-pack logo helps consumers make healthy food choices and stimulates producers to develop healthier products.

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