Industry Support Group

The Choices member companies on a global level are organized in the International Industry Support Group. This group is engaged in an ongoing dialogue with the Board and it advises the Board about the strategy and implementation on a global level from the industry perspective. 

The members of the International Industry Support Group are:

  • Werner Buck
  • Jan Westrate

For the East Asian region, Choices International is advised by the regional East Asian Industry Support Group.  The support group members are:

  • Wei Tang (Unilever)
  • Kitty Wang (PepsiCo)

Werner Buck

Werner Buck represents FrieslandCampina, an international dairy firm based in The Netherlands, in the Industry Support Group. Earlier, Mr Buck has held several positions at the Dutch Ministry of Economic Affairs and Ministry of Agriculture. In December 1993 he became  Director of the Dutch Dairy Association (NZO), where he worked for five years. In 1998 Werner Buck joined Friesland Foods, the company that later merged with Campina into FrieslandCampina. Here he holds the position of Corporate Director Public & Quality Affairs. In addition, Mr Buck has been part of various boards and commissions, with current positions as a board member of the European Dairy Association (EDA) and the Dutch Dairy Association (NZO) Mr Buck has been treasurer of the Choices International Foundation Board until January 2018. 

Jan Weststrate

Since September 2017, Dr Weststrate is Senior Vice President R&D for PepsiCo’s Nutrition Category accountable for all R&D activities for brands such as Tropicana, Quaker, Gatorade as well as many regional PepsiCo nutrition brands. He is based out of Geneva. Previously, from January 2015, he was Senior Vice President R&D Global Functions, Governance & Compliance, leading a team of over 800 scientists and engineers overseeing all food safety, quality assurance, scientific & regulatory affairs, nutrition and measurement sciences, sensory science and consumer product insights and processes, IT systems and information for PepsiCo R&D worldwide, based out Purchase, New York. 
Before joining PepsiCo Dr. Weststrate spent 22 years with Unilever where he most recently served as Vice President, R&D Savory Category with Unilever’s biggest brand Knorr, based in the U.K. In that role he was accountable to deliver the R&D agenda for Unilever’s Savory category.
His prior roles included leading Unilever’s Global Foods and Beverages Research (2004-2008) and heading up the Unilever R&D laboratory in Vlaardingen, the Netherlands.
Dr. Weststrate also led the Unilever Health Institute and was Unilever’s Chief Nutrition Officer as well as Vice President R&D for Unilever’s Health and Wellness category (1999-2003).
Dr. Weststrate received his PhD in Nutritional Sciences from the Wageningen Agricultural University in the Netherlands.  Dr. Weststrate is also a (co-)author of 85 publications in peer reviewed journals in human nutrition and food science. He is a Board Member of the New York Academy of Sciences Sackler Institute for Nutrition Science and has been a Board member of the Choices International Foundation.

Wei Tang (Unilever)

Wei Tang is the Regional Head of Nutrition External Engagement (Asia) of Unilever. She supports Unilever’s external nutrition and health-related programs and collaboration across Asia.

Wei Tang had her MSc in Biology and Innovation in quality and production of vegetables respectively at University Paris XIII and University Paris XI. Before joining Unilever, she worked in Danone for ten years at various positions related to Nutrition & Science, Product Development and Scientific Affairs in France and China.

During 2009-2012, she initiated a series of fluid intake study in collaboration with China CDC, which filled the scientific gap of fluid intake status among Chinese population and was taken into consideration for the revision of Chinese Water Intake Recommendations. She has joined Unilever in 2017 as Regional Head of Nutrition External Engagement for North Asia and expanded her responsibility to South East Asia and Australasia (SEAA) region from 2018.

Liu Feng (PepsiCo)

Liu Feng is the R&D Nutritional Science Director of PepsiCo for Greater China & APAC, which includes Singapore, Korea, Japan, Thailand but not covering India and Middle East Africa. His primary job responsibility is providing nutrition science, support to guide innovations, brand communications as well as acting PepsiCo representative in external meetings related to nutrition in China and APAC. Liu Feng is a registered dietician of the Chinese Nutrition Society.

Before joining PepsiCo, Liu Feng was working for Danone and Kraft Foods for six and three years respectively. There are two main activities that excite Liu:

  1. The ability to translate science into communication messages for consumers to support business growth, e.g. whole grain communication
  2. To guide portfolio transformation to reducing added sugar, sodium and saturated fat and to increase positive nutrition.

As a hobby, Liu Feng is a passionate badminton player.

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