Industry Support Group

The Choices member companies on a global level are organized in the International Industry Support Group. This group is engaged in an ongoing dialogue with the Board and it advises the Board about the strategy and implementation on a global level from the industry perspective.  For the East Asian region, Choices International is advised by the regional 'East Asian Industry support group'.

The members of the International Industry Support Group are:

  • Werner Buck
  • Jan Westrate


The Choices regional Industry support group has been set up to provide advice on strategy and implementations in the East Asian region. The members of this advisory group are:

  • Wei Tang (Unilever)
  • Kitty Wang (PepsiCo)
  • Hendro Poedjono (FrieslandCampina)

Werner Buck

Werner Buck represents FrieslandCampina, an international dairy firm based in The Netherlands, in the Industry Support Group. Earlier, Mr Buck has held several positions at the Dutch Ministry of Economic Affairs and Ministry of Agriculture. In December 1993 he became  Director of the Dutch Dairy Association (NZO), where he worked for five years. In 1998 Werner Buck joined Friesland Foods, the company that later merged with Campina into FrieslandCampina. Here he holds the position of Corporate Director Public & Quality Affairs. In addition, Mr Buck has been part of various boards and commissions, with current positions as a board member of the European Dairy Association (EDA) and the Dutch Dairy Association (NZO) Mr Buck has been treasurer of the Choices International Foundation Board until January 2018. 

Jan Weststrate

Since September 2017, Dr Weststrate is Senior Vice President R&D for PepsiCo’s Nutrition Category accountable for all R&D activities for brands such as Tropicana, Quaker, Gatorade as well as many regional PepsiCo nutrition brands. He is based out of Geneva. Previously, from January 2015, he was Senior Vice President R&D Global Functions, Governance & Compliance, leading a team of over 800 scientists and engineers overseeing all food safety, quality assurance, scientific & regulatory affairs, nutrition and measurement sciences, sensory science and consumer product insights and processes, IT systems and information for PepsiCo R&D worldwide, based out Purchase, New York. 
Before joining PepsiCo Dr. Weststrate spent 22 years with Unilever where he most recently served as Vice President, R&D Savory Category with Unilever’s biggest brand Knorr, based in the U.K. In that role he was accountable to deliver the R&D agenda for Unilever’s Savory category.
His prior roles included leading Unilever’s Global Foods and Beverages Research (2004-2008) and heading up the Unilever R&D laboratory in Vlaardingen, the Netherlands.
Dr. Weststrate also led the Unilever Health Institute and was Unilever’s Chief Nutrition Officer as well as Vice President R&D for Unilever’s Health and Wellness category (1999-2003).
Dr. Weststrate received his PhD in Nutritional Sciences from the Wageningen Agricultural University in the Netherlands.  Dr. Weststrate is also a (co-)author of 85 publications in peer reviewed journals in human nutrition and food science. He is a Board Member of the New York Academy of Sciences Sackler Institute for Nutrition Science and has been a Board member of the Choices International Foundation.

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