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Preparations for the Dutch communication campaign are on track!

July 16th, 2012

The results of a Dutch television commercial pre-test done at the end of June 2012 were very clear – consumers not only find the commercial easy to understand, but they associate the concept of the message with health, and describe the logo as a “convenient ally”. The support of the Dutch Nutrition Centre also brings additional credibility and trust for the message. In this light, production for the commercial can begin shortly!

Although the outcome was positive, some changes have been made to the original concept. For instance, in order to better explain the difference between the green and blue circle around the logo, there will be an additional print campaign.  The Dutch foundation is also counting on the help of its participants in communicating about the difference.

The campaign will be launched in Autumn, either at the end of October or the beginning of November. As of that date, the logo will be hard to miss on television, in the media, on the internet, and on the shop floor.

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International Scientific Committee meets in Amsterdam

July 16th, 2012

On the 11 June 2012, all five members of the International Scientific Committee met in person at Schiphol Airport. On the agenda was the process of criteria revision, the upcoming Latin American and worldwide nutrition conferences SLAN (Habana, 2012) and ICN (Granada, 2013) and other national and regional developments.

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Chile publishes criteria for labelling and child marketing

July 16th, 2012

In November 2011, INTA - the Chilean nutrition institute - published a lengthy report setting criteria for food labelling and restriction of child marketing. It was drafted in support of the  Chilean Bill on Food Composition and its Advertising in Chile, which is currently being implemented.

The study by INTA suggests generally applicable limits for critical nutrients (salt, saturated fat, trans fat, simple sugars) and energy, and specific limits per food category in certain cases. These limits were established according to Choices criteria as well as other local criteria. 

According to INTA, the ultimate objective in establishing these limits is to facilitate healthy food choices for consumers and to encourage reformulation of food by the industry. While the study mentions warning labels, the exact manner in which the Chilean government will inform consumers has yet to be established.

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