Choices Research

In The Netherlands, the first country to introduce the Choices logo, the VU University Amsterdam – under the guidance of Prof. Jaap Seidell – studied the effects of the introduction of the logo in The Netherlands since 2007. The PhD thesis that resulted from this study can be found at  A regularly updated summary of the research on positive front-of-pack labelling can be found in the research overview.


Choices Programme Copyright © 2020