About Us

The Choices Programme is a unique multi-stakeholder initiative designed to help consumers to easily select healthy food options and to help industry to improve their products. It was introduced in The Netherlands in 2006 as a response to the World Health Organization’s call for food industry to take an active role in helping to tackle the growing problem of obesity and diet-related diseases around the world.

To identify the healthiest option in each food category, the programme consists of a nutrient profile model with product group-specific criteria. These criteria - based on international dietary guidelines - are established and periodically reviewed by an independent International Scientific Committee. They take into account a product’s level of saturated and trans fatty acids, added sugar, salt and dietary fibre. 

Find the actions and activities of the Choices International Foundation in the yearly updated action overview (PDF). 

The Choices Programme

The Choices Programme focuses on three points of action to promote healthy choices:

1. Implement front-of-pack labelling: facilitate use of the Choices logo or comparable positive front-of-pack labels to help consumers identify the healthy choice at a glance.

2. Stimulate (re)formulation of products and portfolios: improvements by individual companies with or without logo use.

3. Encourage healthy product promotion: use of the criteria to shape product offerings and communicate on healthy choices towards consumers.

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