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The East Asia Industry Support Group

For the East Asian region, Choices International is advised by the regional East Asian Industry Support Group. The Industry Support Group members are:

  • Leslie Chong (FrieslandCampina)
  • Kit Phanvijhitsiri (PepsiCo)
  • Wei Tang (Unilever)
Leslie Chong (FrieslandCampina)

Leslie Chong was appointed Director, Public Affairs and Communications of FrieslandCampina Asia, Middle East and Africa in Q3 2019.

He is also currently a Member of the Coordinating Council of Food Industry Asia and a Member of the Executive Committee of the Asia Pacific Infant and Young Child Nutrition Association.

Leslie began his career as a manager in Trade Development Board, a statutory board under the Singapore Government’s Ministry of Trade and Industry in 2000.  He had a four-year stint in Vietnam and China when he was the Centre Director of the TDB offices in Ho Chi Minh City and Beijing.

In 2007, he joined BAT China and over a span of 9 years, he held various subject matter council and management roles and was based out of Beijing, Taipei and Hong Kong.  Notably, he was the Head of Corporate and Regulatory Affairs.

Leslie moved back to Singapore and joined Diageo in 2015 as the Corporate Relations Director.  Over the next four years, he led the public affairs, communications and sustainability agenda for Diageo in Southeast Asia.

A Singapore national, Leslie is currently based in Singapore. He is a civil engineering graduate of the National University of Singapore.

Kit Phanvijhitsiri (PepsiCo)

Kit Phanvijhitsiri is the R&D Life Sciences Manager at PepsiCo – Quaker, located in Bangkok, Thailand. He has been serving in the Nutritional Science Expert Committee, under the purview of the Thai National Food Commission for the past 8 years, and has contributed to projects like the 2015 Dietary Guidelines (DG) for Thais, Nutrition Labelling - Thailand Healthier Choice Logo, and the School Meal Criteria - Nutrient Profiling.

He partners with research scientists to support the development of a healthier product portfolio, translates nutrition science into a compelling communication strategy and road map for all new product innovation in nutrition category, and strengthens the public and private partnership with health care professionals in the Asia Pacific region.

Before joining PepsiCo, Kit was associated with various global food and nutrition companies like Unilever, Mead Johnson Nutrition and Ajinomoto. He holds a Ph. D in Molecular Metabolism and Nutrition from the University of Chicago, and was a former lecturer at the Institute of Nutrition at Mahidol University (Thailand). As a strong supporter of new scientific research both locally and internationally, Kit has also authored several publications on functional foods.

Wei Tang (Unilever)

Wei Tang is the Regional Head of Nutrition External Engagement (Asia) of Unilever. She supports Unilever’s external nutrition and health-related programs and collaboration across Asia.

Wei Tang had her MSc in Biology and Innovation in quality and production of vegetables respectively at University Paris XIII and University Paris XI. Before joining Unilever, she worked in Danone for ten years at various positions related to Nutrition & Science, Product Development and Scientific Affairs in France and China.

During 2009-2012, she initiated a series of fluid intake study in collaboration with China CDC, which filled the scientific gap of fluid intake status among Chinese population and was taken into consideration for the revision of Chinese Water Intake Recommendations. She has joined Unilever in 2017 as Regional Head of Nutrition External Engagement for North Asia and expanded her responsibility to South East Asia and Australasia (SEAA) region from 2018.

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