The Choices International Foundation serves as an umbrella body of all the national structures and represents the programme at an international level. Its objective is to encourage healthy innovation and product reformulation among food manufacturers, retailers and food services, and to facilitate the introduction of the Choices logo internationally while maintaining the integrity of the programme. Participation in the programme however is regulated by the national foundations.
The Choices International Foundation is also the first point of reference for information and research relating to positive front-of-pack nutrition logos, research, claims and nutritional criteria.
The Choices International Board is responsible for making the final decisions in the Foundation and consists of the following people:
- Pavel Telička – Chairman
- Dick Toet (Unilever) – Vice-Chairman
- Werner Buck (FrieslandCampina) – Treasurer
- Jaap Seidell – Advisory Member
International organisation structure
National organisation structure