About the Choices Programme
What is Choices?
The Choices Programme is a world-wide initiative developed to make the healthy choice the easy choice. You can find a front-of-pack stamp on food products that have passed an evaluation against a set of product criteria based on international dietary guidelines. Those criteria are periodically reviewed by an independent International Scientific Committee made up of leading scientists.
As a response to a food industry call to action by the World Health Organization, the Choices Programme aims to take on an active role in tackling the growing problem of rising rates of obesity and diet-related diseases around the world.
The Choices stamp is:
- Credible – With transparent nutrition criteria developed by leading, independent scientists
- Effective – Research demonstrates that Choices may help consumers improve their nutrient intakes
- Recognisable – A single stamp found on a variety of food products and beverages, making the healthy choice easy to distinguish
- International – A global initiative, open to any manufacturing, retail or catering company.
