Making the healthy choice,
the easy choice.
The Choices Programme is a unique multi-stakeholder cooperation aiming to fight obesity and other diet-related health issues. Our goal is to make the healthy choice the easy choice. The positive front-of-pack logo helps consumers make healthy food choices and stimulates producers to develop healthier products. Choices criteria, based on solid science, determine if a product is qualified to carry the Choices logo.

What makes the Choices Programme unique?